WHY PROPAGANDA WORKS Sleeper Effect

If we get any information then we might not remember the source of information for a longer time but we have that information remaining in our memory. We keep believing in it.

Solutions for getting saved from sleeper effects are –

First, don’t accept any unsolicited advice, even if it seems well-meant. Doing so, you protect yourself to a certain degree from manipulation.

Second, avoid ad-contaminated sources like the plague. How fortunate we are that books are (still) ad-free!

Third, try to remember the source of every argument you encounter.

Investment – When we read something about a particular stock then it remains within our memory that can be a WhatsApp forward or someone just tried to illustrate it. But due to the sleeper effect, we cannot remember the source of the information for a long time.

For overcoming this bias, whenever we get any stock information that is in the tracking list or we have invested, then keep writing down a source with the information. Also, try to take information from reliable sources only. We should not believe in any casual messages we received.

This entire series will be reviewed with various examples from books which are Thinking, Fast and Slow and The Art of Thinking Clearly.