Liking bias says that the more we like someone, the more inclined we are to buy from or help that person.
We like attractive people, have similar interests as us, having similar origin as us, similar personality as us and we like them.
When a salesperson a language similar to us, similar habits, hobbies then it has a higher chance to crack the business deal. Our mind tells us that the person is similar to us and that creates comfort in our mind.
Business – Advertisers also uses such concepts in their advertisements and they select different celebrities as a brand ambassador because people like them and that creates liking bias. Nowadays, advertisements telecast under various regional languages which can impact more to viewers’ mind.
Investment – When we give complement to others then it works like a magic. And slowly person starts liking us. Many companies put forward information which we generally like to see such as shareholders friendly management, huge growth potential coming forward, good dividends, asset-light business model, competitive advantage etc. and that creates liking in our mind towards the company. And once we start liking the company, we are not able to see the negatives of it. Rather than get trapped, we should see everything independently and need to be suspicious with everything.
Nowadays, annual reports are getting prepared by agencies that know about what investors like and what investors want to hear, so they print those things only. More people like the company, the more valuable it becomes. For overcoming this bias, we need to check everything mentioned in the annual report supported by data. For example – if they have mentioned assets light business model then they must have higher assets turnover, higher RoA, lower depreciation expense, etc.
People of different quadrants have fear, doubts, beliefs, strengths, and weaknesses, but all people respond to them differently.
We all have acquired technical skills but we have to learn emotional abilities as well. Also, when we faced difficulties then how we respond to them, will decide our future. When we face difficulties then either we go back to our comfortable quadrant or face it and choose to be free. This ability is much needed to become successful in our life.
Even though we’re all human beings. when it comes to money and the emotions attached to money, we all respond differently. And it’s how we respond to those emotions that often determines from which quadrant we choose to generate our income.
Changing quadrants is often a change at the core of who you are—how you think and how you look at the world. The change is easier for some people than for others simply because some people welcome change and others fight it. And changing quadrants is most often a life-changing experience.
When we belong from the E quadrant then we talk about safety, security, good paycheck, etc. E quadrant people prefer to get a certainty, extra benefits. They have security is more important rather than money.
S talks about their commission on an hourly basis or percentage of the entire project etc. These people prefer to be their boss, like to do their work, like independent rather than money. In many respects, they are true artists with their style and methods of doing things.
B quadrant people talk about hiring new talent, new president etc. for business. They are the opposite of S; they hire people rather than do work themselves. They like to delegate works; they keep thinking to produce better growth. Business requires leadership skills that help us to bring out the best from people.
And I quadrant people talk about the rate of return, risk-adjusted return etc. For the understanding core of the people, we need to be a listener. This helps us to understand the core of people and we can lead them.
People think that they only get financial security by establishing a business. So, for that many starts from Employees to self-employed and then transfer to business. Many from self-employed to business. And many employees to business but not all can achieve success because each quadrant requires a different type of human and mental skills. When S goes for a B then first has to learn to prepare the system and hire competent staff. As he as a system in S quadrant.
When people try to shift from E or S quadrant to the B quadrant then they have such thoughts in the mind. The people who try to shift from E or S to B then they think to have a better product or services compared to XYZ but the B quadrant requires a better system.
I quadrant is the last quadrant where we can able to convert our money to wealth.
For creating wealth, we require Other People’s Time and Other People’s Money. So, E and S quadrant people are other people and B and I use their time & money to creating wealth.
When we compared the cash flow of rich person and middle class than rich have the majority of ~80% income from investment and ~20% as wages. Whereas the middle class have reversed to it, their ~80% of income comes as wages or commission and ~20% from investment. And for becoming wealthy, we need to get passive cash flow from different assets.
The definition of wealth is the number of days you can survive without physically working (or anyone else in your household physically working) and still maintain your standard of living.
When we do not focus on this part then when we have an extra income, we buy liability from it and liabilities will result in the expense. This is a wrong practice. We also make some wrong practice of making an investment which generates income after completion of our working years. We need to focus on making an investment that generates income during our working years and help us to becomes Financially free.
People avoid investment due to risk but there are possibilities to earn a decent return by lowering risk. We have to learn it. Those who want a safe return, avoid taking a risk but rather to avoid taking a risk, we need to learn to manage it. When we able to learn such skills then the “I” quadrant always welcome us.
When we go for any kind of shopping, we have lots of options available with us to select from. Nowadays, we are getting bombarded with options, such as hundreds of mental disorders, thousands of different careers, even more, holiday destinations and an infinite variety of lifestyles.
When we have offered with lot many options then our mind gets confused about what things we looking for and that will result in postponing of selection or we selected the wrong option. That will create dissatisfaction after selecting an option.
Investment – When we come to equity investment, we have almost 3000+ listed companies available. Now, when we track movements of stock prices then definitely few of them comes as a winner and a few come as a loser in particular day or weeks or months. In addition, we are bombarded with lots of information from various sources. So, when we get offered and focused on so many options our mind starts getting confused. Now, similarly, we have different avenues for investment. We have some criteria for the selection of investment but when we see large options, our mind gets confused and ended up with few choices which later on becomes a part of our regret.
So that what we can do? We can make a checklist regarding what can be our selection criteria for investing and have to follow it rigidly. If the investment option falls under our criteria, then should proceed with it otherwise give it a pass. It is very difficult to perform practically for many people and that is a reason for very few get succeed in the investment field. If we cannot able to avoid noises then this flow of overloaded information will make us paralyzed to make an appropriate choice.
With the continuation of the “Rich Dad, Poor Dad” series, I am hereby starting a series from the book “Cashflow Quadrant” which help us identify our core competencies and which area is suitable for us. And help us to achieve our financial freedom.
The author explains that when he was homeless, unemployed with his wife and living in the car. Both of them did not get any job but they tried to do some work so that they get money at least for food and fuel their car. It’s always been important for such situations to have job security, steady paycheck. They were graduated and have a good skill set, but they have decided to achieve financial freedom so that they don’t have to work for the rest of their life. The author has achieved the initial part of freedom in the 4 years and remaining in the further five years.
We feel that we need money to make more money but we can see that author got financially free from being homeless once upon a time (Rags to Riches). Then we might have a question in our mind that what is needed to become financially free? The answer is – we require to have a dream, determination, willingness, skill to learn quickly, ability to use our skillsets.
Where we fall under the quadrant, that will identify the way cash flow comes to us.
We have seen in series of rich dad poor dad that – What our schools and poor dad teach us is to get good employment or self-employed. They don’t teach us to do investment. While rich dad advises us to go to school, graduate, build a business and become an investor. This book is for those who are E or S and want to achieve B and I. This is not an easy journey to shift from steady paycheck to volatile paycheck of B and I.
Different quadrant requires a different skillset, different psychological requirements. Employees and self-employed are low with risk-taking behaviour whereas B & I are known for their risk-taking behaviour. B & I require to have a vision (not a Vision from WandaVision 😉) that enhance their future success.
For example – a doctor can be work at a private hospital as an employee or start a private practice as self-employed or open a clinic & hire other doctors as an employee to become a business owner or make an investment in other businesses.
We can become a millionaire or go broken in any of the quadrants, no quadrant gives grantee of financial freedom. Many of us show off due to social fear that money is not at all important for them. But we are working a whole life for the money and then showing off that it’s not important then it’s a wrong thing to do.
Rich dad believed that life is more important than money, but money is important for supporting life. For doing many things in life, we require money. We cannot buy happiness through money but what we need to make us happy is bought through money so that money is important. The major thing upon this all is we have to learn that money work for us, rather we work for money.
For knowing which quadrant suitable for us, we need to work in all four quadrants. These help us to know our temperament, likes, dislikes, strengths, and weaknesses. So that we can choose our suitable quadrant.
If we try to understand that financial freedom is a freedom of time. Getting time available with family, for health, for well-being. Not anyone quadrant is better than others but it’s upon us which one suitable to us. But if we choose to opt for B or I then we need to put a huge effort because the skills required in B and I do not teach us during our school days.